
- Headlines
- multi-deck, use plenty of toom, some type as art, subheads
as sentences. Vary the type.
- Captions
- Well written, use as design element, invite reader into
copy.
- Body copy
- Well written, break it up (quote boxes, pulled quotes, small
photo, etc.), dropped initials and type technique. Invite reader into copy.
- Specialty type
- try using smaller, bold type and use exta leading with it.
- Mixing type
- Stay consistent within each section. You may vary somewhat
between sections. Keep some continuity between sections.
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