| The most important part of the
story isn't the lead or the conclusion, it's the interview. You'll have to find people to
interview outside the Publishing room. Journalist need to be present at the events they
are covering. That is the best way to get comments from participants and capture the mood
of the event. Before the Interview
- Brainstorm
- get together with the photographer and other staff members to determine the purpose of
the story and look for unusual angles that haven't been covered before.
- Who will be interviewed
- every story should have at least two or three sources.
Multiple sources provide viewpoints and quotes to use. The sources who provide the bulk of
the information are considered primary sources, secondary sources add interesting
details or provide knowledge about a related issue.
- Background research
- find out what has already been written about the subject. If
the subject is Shuswap's drama production, the reporter should look at articles written
about past Shuswap drama productions. The reporter might also want to read the script or a
review by another reporter. Knowing what others wrote might help generate questions or a
unique angle.
Don't forget the Interent. A quick search for the play title should provide a wealth of
information. A good reporter should know the answers to most of the questions to be asked.
The purpose of the interview is to get quotable quotes and confirm what is known
- Make an appointment with the source
- be as specific as you can when you ask for the appointment.
Identify yourself, the publication and the focus of the story. The more information the
source has the better prepared and more thoughtful the answers will be.
- A comfortable location
- meet on your sources turf. The more comfortable your source
is the better your source will feel and the more likely you are to get thoughtful
responses instead of distracted yes's and nos.
- Be prompt
- nothing destroys a reporters credibility faster than being
late or forgetting about an interview.
- Dress appropriately
- interviewing a person in a position of responsibility,
such as a Principal or business-person warrants dressing up a little. You are making an
impression and how you dress is a big part of that impression.
- Prepare questions in advance
- organize the questions in a logical progression with space
under each for quick notes. Professional have 20 - 25 questions prepared, students should
have at least 15. Don't get locked into your questions, be prepared to follow a direction
opened up by the source. The new direction may produce an interesting angle neither of you
thought of.
During the Interview
- Talk in a conversational style
- an interview can be described as a conversation with a purpose
- Start with simple questions
- simple, routine questions will relax the interviewer and the
reporter. Questions such as confirming the spelling of the source's name, job title, and
relationship to the event.
- End on a lighter note
- take the last few minutes of the interview to double check
unclear information and to ask the source if there is anything they would like to add.
Always let the source know their time and cooperation is appreciated. Thank your source,
even if the interview has been difficult.
- Use a tape recorder for accurate
quotes
- always ask permission to use the tape recorder, if it
obviously creates discomfort, put it away.
- Always take notes
- even if a tape recorder was used. Tape recorders
malfunction. It's time consuming to transcribe a tape, and difficult to write a story with
only a recorder as reference.
- Develop your own shorthand
- mny rprts omt mst vwl. Once s style is developed it can
easily be practiced by using it when taking notes in class.
- Listen listen listen
- think about what the source is saying, don't start thinking
about your Geometry test tomorrow.
- Ask follow-up questions
- If the source says "It was the best play the school has
ever done." that gives the opinion but not the reason. The obvious follow-up question
is "How was it different from other plays?" or "Why was it better than
other plays?"
- Ask open ended questions
- avoid questions which can be answered with "yes"
or "no." Use how or why to get the best quotes.
- No "off-the-record"
comments
- as flattering as it is to be taken into someone's
confidence, 'off-the-record' is trouble. The problem is two-fold. First, if the
information gets out from another source, you may be blamed and you'll lose the confidence
of your source. Second, it may be difficult to now where off-the-record stops and
on-the-record begins again. It is best to decline information that is not appropriate or
intended for the readers.
- End the interview on time
- promptness is as important at the beginning when you get
there as at the end when you are expected to wrap it up. Naturally, if the source wants to
continue the interview then do so.
- Hold story until published
- never allow the source to see the entire story before it is
published. There is wrong with checking quotes and facts that might be confusing but
allowing the entire story to be read transfers the control of the publication from the
staff to the source.
The writing process should begin the moment the interview
is over. Even as the reporter is thanking the source for their honesty and time during the
interview, the reporter should be thinking about the organization of the story and maybe
even mentally writing the lead or headline. The reporter should be making notes about
their thoughts and ideas immediately after the interview while all the information is
fresh in their minds.
The reporter should ask themselves "Why does the
reader care about this story?" The answer to that question should also become the
lead. |