To generate a headline read all the copy, captions, and study the photos to get a complete understanding of the total spread's purpose and content. Brainstorm ideas.

Simple statements or questions

• One Game Closer to the Playoffs
• Being in Business can be Fun
• Good Enough to Eat

Statement with a feature element

• Mountain climbers determination
• Race Car Driver on the Straight and Narrow
• Are Bikers Gardeners?

Expression of the time

• Shag Me Baby!
• Like Totally Man
• Get Real

Running Headlines

link several spreads together by continuing one sentence, idea, or theme through any number of spreads:

• Road trips are fun
• Road trip stories
• Road trip trials

Primary Headline

is the largest type size on the page

• written in present tense
• usually placed above the copy
• reflects the action, mood and emotion of the spreads dominant picture

Secondary Headline

is the second largest font size on the page

• written in past tense
• contains facts about the story
• use a lively verb to help the headline express a complete thought or emotion.

Headline beside the copy

the body of this copy has a large intial letter to let the reader know where to begin.